Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

At Cannes: Madison Avenue wants you!

CGM ads may not be as cheap and easy as everyone seems to think. This article below gives some advice to marketers that are thinking about setting up a promotion to engage consumers by having them create ads.
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At Cannes: Madison Avenue wants you! – USATODAY.com

Despite the risks, consumer-generated advertising is among the hot topics this week at the Cannes Lions International Advertising Festival — the industry’s biggest annual trade and awards show. Among winners in the competition this week: Frito-Lay, with a Gold Lion for the Doritos promotion, and Unilever, with a Bronze for its Academy Awards contest.

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Filed under: advertising, content, Promotions, UGM

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