Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Google’s Next Big Move: Carbon Neutrality

Google Announced yesterday that it plans to be carbon neutral by the end of 2007. Just how does such a huge company plan to get there in 6 months? 1 – increase energy efficiency, purchase renewable energy and purchase offsets. It also looks like Google will attempt to be a leader in advocating for policy changes and the quick adoption of environmentally friendly technologies.
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GreenBiz News | Google’s Next Big Move: Carbon Neutrality

MOUNTAIN VIEW, Calif., June 20, 2007 — Google becomes the latest of the big tech companies to announce major environmental initiatives, starting with its goal of becoming carbon neutral by the end of 2007.

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Filed under: early adopters, eco-friendly, environment, Internet

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