Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

McDonald’s Lets Mom Bloggers Into The Kitchen

With the childhood obesity/food marketing issue back in the headlines,
McDonald’s is launching a summer PR effort it says is in response to consumer
rather than political pressure. Six moms are serving as embedded citizen
reporters blogging from the inside.

~A

MediaPost Publications – McDonald’s Lets Mom Bloggers Into The Kitchen – 06/21/2007
WITH THE CHILDHOOD OBESITY ISSUE and food marketing back in the headlines, McDonald’s is launching a summer PR effort it says is in response to consumer rather than political pressure. Six moms will serve as embedded citizen reporters, covering the company from the inside.

McDonald’s cites a March survey by GfK Roper Custom Research showing that nearly 90% of moms believe it’s important that fast-food restaurants provide more information about the food they serve.

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Filed under: Blogroll, digital, families, health, Internet, kids, Moms, websites, Women

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