Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Toyota’s Scion Goes After Teens In Gaia

Toyota aims to grow the popularity of its Scion with teens by offering it virtual worlds.
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MediaPost Publications – Toyota’s Scion Goes After Teens In Gaia – 06/21/2007

SCION, TOYOTA’S DIVISION AIMED AT younger buyers, has expanded its presence in virtual reality through a partnership with 4-year-old Gaia Online, a Web-based virtual world for teens.

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Filed under: advertising, social networking, Teens, Virtual Worlds

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