Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

P&G Seeks Scent-Sensitive Hispanics In Target Stores

P&G will begin targeting Hispanic consumers at Target by displaying a number of scented products on end caps. P&G claims that their research show that Hispanics are drawn to scents more than any other group.
C.

MediaPost Publications – P&G Seeks Scent-Sensitive Hispanics In Target Stores – 06/22/2007

BASED ON RESEARCH THAT ITS Hispanic consumers are eager to use scented products throughout their homes, Procter & Gamble has formed its first multicultural partnership with Target, creating a “Touch of Scent For Every Room.”

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Filed under: CPG, Hispanics

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