Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Americans Set Record for Charity in 2006

Americans set a record for donating to charities in 2006. Interestingly enough, the majority of households that made a contribution – 65% – have an income less than $100,000.

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Americans Set Record for Charity in 2006
NEW YORK (AP) — Americans gave nearly $300 billion to charitable causes last year, setting a new record and besting the 2005 total that had been boosted by a surge in aid to victims of hurricanes Katrina, Rita and Wilma and the Asian tsunami.

Donors contributed an estimated $295.02 billion in 2006, a 1 percent increase when adjusted for inflation, up from $283.05 billion in 2005. Excluding donations for disaster relief, the total rose 3.2 percent, inflation-adjusted, according to an annual report released Monday by the Giving USA Foundation at Indiana University’s Center on Philanthropy.

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Filed under: Consumer, financial, social responsibility, trends

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