Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Box Office Estimates June 15-21, 2007

Weekend Box Office Estimates: June 22-24, 2007
Evan Almighty (Universal)                        $32.1 million – opening weekend
1408 (MGM/Weinstein)                            $20.2 million – opening weekend
Fantastic Four (Fox)                               $20.2 million – 2 wk total $97.6m
Ocean’s 13 (Warner Bros.)                       $11.3 million – 3 wk total $91.0m
Knocked Up (Universal)                           $10.6 million – 4 wk total $108.9m
Pirates: At World’s End (Buena Vista)        $7.2 million – 5 wk total $287.0m
Surf’s Up (Sony)                                    $6.7 million – 3 wk total $47.3m
Shrek the Third (Paramount/DreamWorks)  $5.8 million – 6 wk total $307.9m
Nancy Drew (Warner Bros.)                     $4.5 million – 2 wk total $16.2m
A Mighty Heart (Paramount/Vantage)        $4.0 million – opening weekend
Source: Box Office Mojo

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 22-24, 2007:
Evan Almighty (Universal) PG                                               Opening Weekend $32.1m
1408 (MGM (Weinstein)) PG-13                                            Opening Weekend $20.2m
Fantastic Four: Rise of the Silver Surfer (Fox) PG                   $20.2m-2 wk total $97.6m
Ocean’s Thirteen (Warner Bros.) PG-13                                 $11.3m-3 wk total $91.0m
Pirates of the Caribbean: At World’s End (Buena Vista) PG-13 $7.2m-5 wk total $287.0m
Surf’s Up (Sony / Columbia) PG                                            $6.7m-3 wk total $47.3m
Shrek the Third (Paramount (DreamWorks)) PG                     $5.8m-6 wk total $307.9m
Nancy Drew (Warner Bros.) PG                                             $4.5m-2 wk total $16.2m
Spider-Man 3 (Sony / Columbia) PG-13                                 $1.3m-8 wk total $332.5m
Waitress (Fox Searchlight) PG-13                                          $915,000-8 wk total $15.7m
Source: Box Office Mojo

Top 10 Mexican Box Office Estimates June 15-21, 2007
Shrek Tercero (Paramount Pictures Intl)                  $9.2 million – opening wk
Piratas del Caribe 3: En El Fi (Buena Vista Intl)        $790,825 – 4 wk total $22.82m
Crimen Perfecto (Gussi)                                         $508,868 – 2 wk total $2.08m
Premoniciones (Gussi)                                            $139,773  5 wk total $4.13m
Zodiaco (Warner Bros)                                           $121,735  3 wk total $998,191
El Hombre Arana 3 (Sony Pictures Intl)                    $103,838 – 7 wk total $35.23m
Aparaciones (Gussi)                                               $102,791  7 wk total $1.23m
Exterminio 2 (20th Century Fox)                             $62,208  3 wk total $1.47m
Los Mensajeros (Gussi)                                           $43,422  8 wk total $3.18m
Invisible (Buena Vista Intl)                                      $39,726  6 wk total $1.77m
* Source: Nielsen EDI and Variety

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Filed under: movies

One Response

  1. andrew walker says:

    I SEE PIRATES 3 IS CATCHING UP TO DEAD MANS CHEST IT WILL GET THERE WHEN IT COMES OUT ON DVD

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