Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Hispanics are tech savvy consumers

Research shows that Hispanic adults are very tech savvy!It also seems that Hispanics that speak english in the home are more likely to have Internet access.

HispanicAd -News-

Vertis Communications announced the results of its proprietary Customer Focus OPINIONES study, which revealed that Hispanic adults in the United States are just as likely, and in some cases more likely, to use technology as are non-Hispanic adults. Findings show that 33 percent of Hispanics plan to use text messaging in the next 12 months, compared to 26 percent of non-Hispanic adults.

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Filed under: Hispanics, Internet

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