Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bad News For Brands: Supermarket Shoppers Don’t Care

A new study from TNS Retail shows that consumers have no loyalty and can easily be swayed by anything from price to promotions to packaging. When I first read this, I found it very surprising. However it probably shouldn’t be considering the growth in private label products which usually tend to be lower in price.

MediaPost Publications – Bad News For Brands: Supermarket Shoppers Don’t Care – 06/26/2007

WHEN SHOPPING IN SUPERMARKETS OR drug stores, are consumers likely to show any brand loyalty? Practically none. A new report from TNS Retail Forward finds that three-quarters of shoppers will happily switch brands, motivated not just by what’s cheaper, but even what’s at eye level.

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Filed under: Consumer, CPG, In Store, Promotions, shopping

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