Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Foreign cars click with young buyers

Young car shoppers want a cool car that is affordable – which in most cases equals a foreign car purchase. The top 10 car brand for people 15 to 30 only includes 2 American made vehicles, and Toyota’s Scion is ranked #1.

Foreign cars click with young buyers

When it comes to cars, teens and twentysomethings say they want three things: style, performance and affordability.

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Filed under: college students, Consumer, Gen Y, Teens, Young Adults

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