Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Model Rachel Hunter Weighs In for Slim-Fast

Slim-Fast has signed
model/actress Rachel Hunter to be the new face of the weight-loss brand. Hunter
will appear as part of a campaign called “Find your Slim,” which features women
representing “real body shapes and sizes with messages such as, ‘We believe in
hips, not hip bones,’” according to the company.

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Model Rachel Hunter Weighs In for Slim-Fast
NEW YORK — Slim-Fast has signed model/actress Rachel Hunter to be the new face of the weight-loss brand. Hunter will appear as part of a campaign called “Find your Slim,” which features women representing “real body shapes and sizes with messages such as, ‘We believe in hips, not hip bones,’” according to the company.

The campaign will include print and an Internet alliance with iVillage.com, a leading destination for women. Financial terms were not released. The Englewood Cliffs, N.J.-based company, a division of Unilever, spent $53 million on ads in 2006 and $26 million Q1 2007, per Nielsen Monitor-Plus. Lead agency is Ogilvy & Mather, New York.

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Filed under: Consumer, CPG, Internet, Women

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