Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Music Industry Goes Green Despite Limited Impact On Sales

An article from today’s Marketing Daily describes the heightened environmental consciousness of the music industry – and how it provides for a more satisfied consumer and not necessarily more zeros on the bottom line. I also would think that maybe this is due to the growing number of artists who are speaking out and taking an active role in environmentalism.
C.

MediaPost Publications – Music Industry Goes Green Despite Limited Impact On Sales – 06/27/2007

THE BIGGEST BRANDS ACROSS ALL aspects of the music business are changing their environmental habits. But unlike other consumer-oriented industries, music’s embrace of its inner environmentalist has not necessarily translated to an increase in the bottom line.

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Filed under: eco-friendly, environment, music

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