Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Outcome of an Ad Contest Starts an Uproar on YouTube

Some YouTube users cried foul when they saw the winning video in a Malibu Caribbean Rum user-generated advertising contest.

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Outcome of an Ad Contest Starts an Uproar on YouTube – New York Times
Some YouTube users cried foul this week when they saw the winning video in a Malibu Caribbean Rum user-generated advertising contest.

The contest, which began in early May, solicited videos about Malibu Banana Rum set to the tune of “Banana Boat Song,” also known as “Day-O.” It offered a prize of $25,000 or, if the winner preferred, a banana grove in a tropical location.

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Filed under: advertising, Consumer, interactive, Internet, Media, Promotions, spirits, trends, UGM, Video, VOD, websites, youtube

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