Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Web Wins for Women Shopping Online

It’s not surprising a new report from Burst Media says the Internet is the main research source for women.


Web Wins for Women Shopping Online – eMarketer
Over half of US female Internet users ages 25 and older say the Internet is their main research source for checking out potential product purchases, according to Burst Media’s “Online Insight” report, published June 2007.

Over half of women said they had
shopped online in the past six months. Online shopping increased with
household income. About half of respondents with annual incomes of less
than $35,000 had bought something online in the past six months, while
68% of households with annual incomes of $100,000 or more had done so.


Filed under: Consumer, Internet, Women

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