Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

NASCAR pulling in younger TV viewers

NASCAR is quickly rising to become one of the most watched sports events in the US. First people were talking about the increasing popularity of NASCAR with the US Hispanic population – now people are looking at the growth of younger viewers.
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SportingNews.com – NASCAR – NASCAR pulling in younger TV viewers

NASCAR’s television ratings have continued to decline this year despite the promotional push of ESPN and a news-filled four-plus months of racing, but network executives are encouraged by gains in the younger demographics.

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Filed under: Gen Y, sports

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