Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Online Retail Sector Fastest Growing in Women’s Beauty Biz

More than ever, women are going online to purchase beauty products. Surprisingly, baby boomer women are more liekey than the 18-34 year old group. So, why are these women going online to beauty products? For many, it is easier and more convenient, not to mention that its probably easier to find discounted products. Or, maybe since these are clearly women that know what they want – they would prefer to quickly place their oder online instead of wasting time in stores.

Study: Online Retail Sector Fastest Growing in Women’s Beauty Biz

NEW YORK — Don’t be surprised to find mom going online for her favorite powder-room goods.

According to study released today from Port Washington, N.Y.-based NPD Group, online beauty sales now comprise 4%, or $1.7 billion, of the $42 billion beauty industry, making it the market’s fastest growing shopping channel.

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Filed under: Consumer, Internet, online retail, Women

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