Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Online Retail Sector Fastest Growing in Women’s Beauty Biz

More than ever, women are going online to purchase beauty products. Surprisingly, baby boomer women are more liekey than the 18-34 year old group. So, why are these women going online to beauty products? For many, it is easier and more convenient, not to mention that its probably easier to find discounted products. Or, maybe since these are clearly women that know what they want – they would prefer to quickly place their oder online instead of wasting time in stores.
C.

Study: Online Retail Sector Fastest Growing in Women’s Beauty Biz

NEW YORK — Don’t be surprised to find mom going online for her favorite powder-room goods.

According to study released today from Port Washington, N.Y.-based NPD Group, online beauty sales now comprise 4%, or $1.7 billion, of the $42 billion beauty industry, making it the market’s fastest growing shopping channel.

powered by performancing firefox

Advertisements

Filed under: Consumer, Internet, online retail, Women

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,760 hits
%d bloggers like this: