Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Starbucks to Promote Climate Change Flick

Starbucks wants to tell people about global warming with a movie promotion around “Arctic Tale”. Starbucks stores will hold discussions with environmental experts in about 10 of their stores. Starbucks is trying to position itself as a leader in the race to green business. You can learn more about their commitment to the environment at planetgreengame.com – I also want to note that Planet Green is also the name of the soon to be launched new Discovery network.
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Starbucks to Promote Climate Change Flick

Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.

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Filed under: eco-friendly, environment, In Store, movies, Promotions

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