Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Starbucks to Promote Climate Change Flick

Starbucks wants to tell people about global warming with a movie promotion around “Arctic Tale”. Starbucks stores will hold discussions with environmental experts in about 10 of their stores. Starbucks is trying to position itself as a leader in the race to green business. You can learn more about their commitment to the environment at – I also want to note that Planet Green is also the name of the soon to be launched new Discovery network.

Starbucks to Promote Climate Change Flick

Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.

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Filed under: eco-friendly, environment, In Store, movies, Promotions

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