Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketing Videos Became a Hit in Their Own Right

By now, you’ve likely seen the Blendtec video floating around the Internet somewhere. But just how did the company really learn the viral video was a success?

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Marketing Videos Became a Hit in Their Own Right – WSJ.com
How do you know when an online word-of-mouth campaign is successful? When the campaign itself becomes a revenue generator.

Blendtec, a 186-employee company in Orem, Utah, set out last November to build brand awareness for its line of high-end home and commercial blenders. Its idea: Online-only marketing videos that show Chief Executive Tom Dickson blending up iPods, golf balls and other don’t-try-this-at-home ingredients in retro game-show shtick.

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Filed under: advertising, digital, Internet, Media, trends, Video, viral, websites, WOM, youtube

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