Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Mommy Is Truly Dearest

Social, demographic and technological changes have made it more
common for adult daughters to keep their mothers’ apron strings tied
tighter — and for longer, say researchers who study the transition into
young adulthood.

Today, it is not unusual for unmarried
middle-class women in their 20s or 30s to share with their mothers the
diary-worthy details of their lives, plan weekly outings with them and
call the Mommy Batphone when they need backup.


Mommy Is Truly Dearest – New York Times
“She always takes a middle-of-the-night call.”

“I’m not comfortable not speaking to her every day.”

The women who uttered those words — professionals in their 20s and 30s — were not talking about their shrinks. They were talking about their mothers.


Filed under: Moms, Women, Young Adults

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