Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

With a Big Day Ahead, Marketers Are Turning to Numerology

Saturday is July 7, 2007, or 7/7/07, and the opportunity to celebrate
it has become the centerpiece of a spate of marketing campaigns.

~A

With a Big Day Ahead, Marketers Are Turning to Numerology – New York Times
IN “Guys and Dolls,” the gambler Sky Masterson implores luck to “be a lady tonight.” On Saturday, Madison Avenue is hoping to get lucky for a full 24 hours.

Saturday is July 7, 2007, or 7/7/07, a date that ought to be
particularly propitious if one believes in the luck-filled reputation
of the number 7. The opportunity to celebrate a day of triple 7s has
become the centerpiece of a spate of marketing campaigns from local and
national advertisers.

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Filed under: advertising, Promotions

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