Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Young Surfers Spurn Banner Ads, Embrace ‘Widgets’

An online ad study found that preteens and teenagers don’t like banner
ads and other interruptions from marketers but do embrace widgets with
ad-related features.

~A

Young Surfers Spurn Banner Ads, Embrace ‘Widgets’ – WSJ.com
A study of attitudes about online advertising shows that, not surprisingly, preteens and teenagers don’t like banner ads and other interruptions from marketers. But the study found that in the right circumstances kids enjoy playing with ad-related features on their personal pages in social-networking Web sites.

The study is likely to prove useful for marketers trying to reach today’s generation of children. It is likely to fuel a push by digital ad agencies to get marketers to experiment with new ways to advertise on social-networking sites such as Facebook and News Corp.’s MySpace.

Advertisements

Filed under: advertising, college students, Consumer, Customization, digital, Gen Y, interactive, Internet, Media, Teens, trends, Tweens, websites, widgets

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,573 hits
%d bloggers like this: