Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers Offered Online Look At Mom-Think

While community-focused sites from iVillage to Moms Online have positioned
themselves as a market research tool for years, the new network from San
Francisco, Calif.-based Market Tools purports to be the first community
established expressly for the purposes of market research.

~A

MediaPost Publications – Marketers Offered Online Look At Mom-Think – 07/03/2007
MOMS INSIGHT NETWORK (MIN), AN online community set up specifically as a research forum for marketers, officially opened its doors to subscribers on Monday.

While community-focused sites from iVillage to Moms Online have positioned themselves as a market research tool for years, the new network from San Francisco, Calif.-based Market Tools purports to be the first community established expressly for the purposes of market research.

An $80,000 annual subscription gets a marketer a quarterly report in one category along with the opportunity to conduct a quarterly survey. Marketers can also pay $24,000 on a per-quarter basis. Each additional category can be purchased at a 20% discount.

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Filed under: Consumer, Internet, Moms, Women

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