Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Concerted Efforts For ‘Live Earth’ Rest On Marketers’ Backing

This article has some good info about Live Earth, a concert happening this weekend to raise awareness about the state of the environment. The concert, the largest music event ever staged, marks the beginning of a multi-year campaign to dive people to take action to solve the climate crisis. I was hoever, surprised to learn that consumers are not getting the message from the corporate sponsors.
C.

MediaPost Publications – Concerted Efforts For ‘Live Earth’ Rest On Marketers’ Backing – 07/06/2007

A SURVEY TAKEN JUST MORE than a week before Saturday’s Live Earth event showed that about half of Americans had no idea who was sponsoring the global concerts dedicated to raising awareness of climate change.

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Filed under: eco-friendly, entertainment, environment, music, Sponsorship

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