Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Tweens, Teens Willing to Welcome Brands to Social Networks – Marketing Charts

If a brand is cool – they want it, and they want to be associated with it. This fact is brought to light by a recent study by Alloy Media. The study found that about half of teens and tweens have participated in a branded online activity in the last month – this should not be a surprise considering all the experimenting brands are doing online to get the consumer engagement. I would say that is the people who use technology the most ho are most comfortable with the interaction.

Tweens, Teens Willing to Welcome Brands to Social Networks – Marketing Charts

Some 71% of online teens and tweens visit social-networking sites weekly, and more than half of all teens – and nearly half of all online 9-17 year olds – reported participation in advertiser-branded interactive activities in the previous month, according to findings from an Alloy Media + Marketing whitepaper.

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Filed under: Branded Entertainment, Internet, Teens, Tweens

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