Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

About the folks who join health clubs

A recent Arbitron study reveals that 61 percent of
health club members have a household income of at least $100,000
annually, and 21 percent have household incomes greater than $200,000.

~A

Media Life Magazine – About the folks who join health clubs
It’s a fair presumption on the part of media people that the people found sweating it out at health clubs are a desirable demographic. People who take the time to stay in shape presumably have a lot of other things going for them as well, good jobs, nice homes and a taste for the better things.

Those are fair assumptions, it turns out.

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Filed under: Consumer, exercise trends, health

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