Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Al Gore Launches Worldwide Ad Contest

Al Gore has announced a user-generated ad contest that will be promoted by Cameron Diaz. The ads will be used as part of a 3 year campaign to raise awareness about global warming. The contest winner gets a Toyota hybrid car.
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Al Gore Launches Worldwide Ad Contest

Former presidential candidate Al Gore has launching a consumer-generated advertising contest to promote his environmental causes.

Gore made the announcement Thursday night as he was being interviewed on “Larry King Live” about the Live Earth events set to take place this weekend. Gore was prominently involved in Live Earth, a series of musical concerts to raise awareness of global warming. The events took place Saturday night in at least eight concerts around the world headlined by 150 stars.

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Filed under: eco-friendly, environment, UGM

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