Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

In Small Packages, Fewer Calories and More Profit

Food companies are cramming store shelves with 100-calorie packs of crackers,
chips, cookies and candy, and new ones are on the way. A Morgan Stanley analyst
estimates that snack packs are about 20% more profitable than larger packages.


~A

In Small Packages, Fewer Calories and More Profit – New York Times
Snack food companies are placing bigger bets on smaller packages.

In just three years, sales of 100-calorie packs of crackers, chips,
cookies and candy have passed the $20-million-a-year mark, making them
a breakout hit on par with the SnackWells low-fat fad of the 1990’s.

But
food companies are cramming store shelves with even more offerings, and
new ones are on the way. Frito-Lay has started selling 100-calorie
servings of beef jerky. Pepperidge Farm said it was developing several
more 100-calorie variations of Goldfish and cookies, after rolling out
three new ones a couple of weeks ago. In time for back-to-school, Hershey
said it would offer 100-calorie bags of Twizzlers, and Nabisco will
sell two new cookies, Alpha-Bits and Animals Choco Crackers, in
100-calorie packs.

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Filed under: CPG, diet

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