Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers go on a fruity-licious kick

From ice cream to chips, the flavor for this year is fruity!! 240 products have already come out this year with more to come.
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Marketers go on a fruity-licious kick – USATODAY.com

Savvy marketers, keenly aware of consumer demand for anything with a hint of fruit, are on pace to roll out this year a record number of products that make claims about fruit content, reports Datamonitor.

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Filed under: CPG, trends

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