Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office Estimates: July 6-8, 2007

 Weekend Box Office Estimates: July 6-8, 2007
Transformers (Paramount/DreamWorks)     $67.6 million – opening weekend
Ratatouille (Buena Vista)                         $29.0 million – 2 wk total $109.5m
Live Free or Die Hard (Fox)                      $17.4 million – 2 wk total $84.2m
License to Wed (Warner Bros.)                 $10.4 million – opening weekend
Evan Almighty (Universal)                        $8.1 million – 3 wk total $78.1m
1408 (MGM/Weinstein)                            $7.1 million – 3 wk total $53.8m
Knocked Up (Universal)                           $5.2 million – 6 wk total $132.0m
Fantastic Four (Fox)                               $4.2 million – 4 wk total $123.8m
Sicko (Lionsgate)                                   $3.7 million – 3 wk total $11.5m
Ocean’s 13 (Warner Bros.)                       $3.5 million – 5 wk total $109.1m
Source: Box Office Mojo

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 6-8, 2007:
Transformers (Paramount (DreamWorks)) PG-13                   Opening Weekend $152.5m
Ratatouille (Buena Vista) G                                                  $29.0m-2 wk total $109.5m
Live Free or Die Hard (Fox) PG-13                                        $17.4m-2 wk total $84.2m
License to Wed (Warner Bros.) PG-13                                   Opening Weekend $17.8m
Evan Almighty (Universal) PG                                               $8.1m-3 wk total $78.1m
1408 (MGM (Weinstein)) PG-13                                            $7.1m-3 wk total $53.8m
Fantastic Four: Rise of the Silver Surfer (Fox) PG                   $4.2m-4 wk total $123.8m
Sicko (Lionsgate) PG-13                                                       $3.7m-3 wk total $11.5m
Ocean’s Thirteen (Warner Bros.) PG-13                                 $3.5m-5 wk total $109.1m
Pirates of the Caribbean: At World’s End (Buena Vista) PG-13 $3.0m-7 wk total $301.7m
Source: Box Office Mojo

Top 10 Mexican Box Office Estimates June 29-July 5, 2007
Los 4 Fantasticos y Silver Sur (20th Century Fox)    $3.11 million – 2 wk total $11.51m
Shrek Tercero (Paramount Pictures Intl)                  $1.98 million – 3 wk total $21m
Ahora Son 13 (Warner Bros)                                  $1.81 million – opening wk
Crimen Perfecto (Gussi)                                         $293,409 – 4 wk total $3.32m
Piratas del Caribe 3: En El Fi (Buena Vista Intl)        $139,131 – 6 wk total $23.9m
Aparaciones (Gussi)                                               $113,106  9 wk total $1.53m
Zodiaco (Warner Bros)                                           $112,247  5 wk total $1.35m
Escuela Para Idiotas (Gussi)                                   $35,665  8 wk total $196,630
Paris Te Amo (Zima)                                              $29,810 – 4 wk total $194,991
Mi Primera Boda (Azteca)                                        $29,272 – 5 wk total $392,661
* Source: Nielsen EDI and Variety

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Filed under: movies

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