Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Patrón Adds Viral Marketing With Online Social Community

Patron wants to give consumers a bit of brand history – and to do so it has created an onlile social community. The community encourages viral information sharing targeted at active trendsetters who are always in the know.
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MediaPost Publications – Patrón Adds Viral Marketing With Online Social Community – 07/10/2007

PATRóN TEQUILA HAS LAUNCHED AN online community called the “Patrón Social Club,” a members-only hub for tequila aficionados at patronsocialclub.com. The community is an extension of the brand’s “Simply Perfect” global, integrated marketing campaign.

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Filed under: early adopters, experiential, social networking, spirits

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