Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Diageo Launches Grassroots Phase of Captain Morgan Effort

The Ultimate Pose Off – a grassroots competition to be run in bars. Contestants will be asked to pose like the Captian, and they will be judged on originality, creativity and technical merit. The program also includes a special on Spike TVas well as an interactive component where consumers can upload their own photos. The effort will bring the Captian closer to consumers.

MediaPost Publications – Diageo Launches Grassroots Phase of Captain Morgan Effort – 07/11/2007

DIAGEO’S CAPTAIN MORGAN ORIGINAL SPICED Rum is launching a grassroots phase of its new campaign, “Got a Little Captain in You,” which the company launched in June, and which replaced “The Captain was here.”

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Filed under: Branded Entertainment, Consumer, interactive, Internet, Promotions, social networking, spirits

One Response

  1. sharon gautreau says:

    Is there an address where a Captain Morgan photo can be submitted?

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