Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Mom Puts Family on Her Meal Plan

A mom talks about what its like to feed a family seven days a week. It’s always interesting to hear straight from consumers firsthand about their experiences.


Mom Puts Family on Her Meal Plan – New York Times
FOR the past 10 years, I have starred in my own reality series: “Working Mom Cooks Weeknight Dinner.” Think of it as “Survivor” meets “Iron Chef” with a bit of “Deal or No Deal.”

In the show’s long-running history there have been stretches in which
the entire tribe was forced to subsist on scrambled eggs, tuna
sandwiches and reheated Chinese food. But together we have overcome
obstacles, gained wisdom and reached a point where my husband and I and
our two boys eat balanced and even inventive home-cooked meals most


Filed under: Consumer, CPG, families, Women

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