Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Attitude gap widens between working, stay-at-home moms

The attitude gap widens between working and stay-at-home moms, according to this USA Today article, and some new research by the Pew Research Center.


Attitude gap widens between working, stay-at-home moms –
Just when you thought the mommy wars were over, a new study shows the divide has grown over the past decade between employed and stay-at-home mothers.

But the study, released Thursday, also finds one area where both groups concur: Working full time is less appealing than it used to be.

The research, conducted by telephone this past spring by the Pew Research Center, compares the responses of 414 mothers of children under 18 with 457 mothers in 1997 who responded to a similar Pew survey.


Filed under: families, Moms, Women

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,276 hits
%d bloggers like this: