Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bayer Goes Viral in Web Pitch for Painkiller

To attract a younger customer, Bayer HealthCare is starting an online
game today for Aleve Liquid Gels, a product that was introduced in
March.

~A

Bayer Goes Viral in Web Pitch for Painkiller – New York Times
HUMOROUS and offbeat are not exactly the words that leap to mind when it comes to advertising in the over-the-counter painkiller market.

But to attract a younger customer, the consumer care division of Bayer
HealthCare is starting an online game today for Aleve Liquid Gels, a
product that was introduced in March. By visiting a Web site, www.aleviator.com,
Internet users will be able to follow a fictional storyline that leads
them through a series of clues, taking them in and out of social
networking sites, wikis and blogs.

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Filed under: caused based marketing, Consumer, CPG, digital, Gen Y, Internet, Media, viral, websites

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