Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Whither the Watchers? Most Consumers Use Mobile for Calls, Text

Will the launch of Apple’s
iPhone spur the growth of mobile applications beyond phone calls and texting?
Time will tell, but new research by Interpublic Group’s Initiative shows that
surprisingly few consumers are using their phones for more than basic voice and
text communications.

~A

Whither the Watchers? Most Consumers Use Mobile for Calls, Text
NEW YORK — Will the launch of Apple’s iPhone spur the growth of mobile applications beyond phone calls and texting?

Time will tell, but new research by Interpublic Group’s Initiative shows that surprisingly few consumers are using their phones for more than basic voice and text communications.

Initiative’s latest InVision study of emerging media
also showed that consumers have mixed feelings about ads that appear in
games and social networking sites.

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Filed under: Consumer, content, digital, Media, Mobile, texting

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