Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Virtual Frets, Actual Sweat

Will the game Guitar Hero become the new kareoke night?


Virtual Frets, Actual Sweat – New York Times
KEVIN Doyle and Ivan Wine strode to the front of River Gods and picked up the guitars with the confidence of two guys who had played this bar and those instruments many times before.

With their wives watching from a nearby table, Mr. Doyle, 30, a software consultant clad in a Dewar’s Scotch T-shirt, and Mr. Wine, 32, a graphic designer with an unruly goatee and thick black glasses, strapped on the guitars and chose a song from the list on a projection screen.


Filed under: Branded Entertainment, Consumer, Games, Gaming, Media, music, trends

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