Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketing Chief: Reach Out to People

In an era when consumers have so many choices, major consumer products companies
are focusing on relating to real lives over ad glitz. Procter & Gamble
marketing chief Jim Stengel, for example, has focused on increased consumer
research, including “immersion” in which marketers spend hours at a time
visiting, shopping, and talking with people.


Marketing Chief: Reach Out to People –

Jim Stengel wants to get to know you better.

The marketing chief for Procter & Gamble Co., the nation’s leading advertiser, says it’s crucial in today’s marketing to understand people’s daily lives and how products figure into them.

At an advertising trade conference this year, Stengel called for a “mind-set shift that will make us relevant to today’s consumers; a mind-set shift from ‘telling and selling’ to building relationships.”


Filed under: Consumer

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