Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Miller Rocks Online

Miller has a long history with music and is now partnering with the Rock and Roll Hall of Fame. The sponsorship will center around interviews and performances from key cities on the web. This initiative furthers Miller’s music platform.
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Miller Rocks Online

Now, the brand is bringing that history into the digital age, partnering with the Rock and Roll Hall of Fame to sponsor artist interviews and performances in key markets that will be videotaped for rebroadcast on the Web.

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Filed under: Beer, Internet, music

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