Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company. Broadens Its Social Networking Around Shows

TV shows are looking for new an interesting ways to move viewers from passivity to interactivity. A great example of this is “The Office”. In August, the show will be launching a new site that “hires employees” – consumers are invited to work for the office and participate in tasks… or work – which will result in UGM. A very creative way to do it.

C. Broadens Its Social Networking Around Shows

NBC DIGITAL ENTERTAINMENT WILL CONTINUE beefing up throughout the summer with additional tech and content features.


Filed under: Consumer, CPG, Internet, Promotions, TV, UGM

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