Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Networks Try ‘Twittering’ To Spread Their Message –

Media companies are beginning to explore Twitter – a social networking service that allows users to send messages in bursts – for promotional purposes and to extend shows online. There is a definite move in the traditional media sector to expand into more technological realms where younger generations play. It is necessary if they want to stay relevant.

Networks Try ‘Twittering’ To Spread Their Message –

NBC, CBS, ABC Family and MTV are among several networks experimenting with the marketing possibilities of Twitter, a nascent social-networking service that sends messages in super-short bursts. Popular with young, tech-savvy consumers, Twitter lets registered users send brief updates to groups of fellow Twitter users simultaneously — via either text messages, instant messages, email or Twitter’s home page. The service is free to use.

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Filed under: Consumer, innovators, Mobile, Promotions, texting, Young Adults

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