Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Networks Try ‘Twittering’ To Spread Their Message – WSJ.com

Media companies are beginning to explore Twitter – a social networking service that allows users to send messages in bursts – for promotional purposes and to extend shows online. There is a definite move in the traditional media sector to expand into more technological realms where younger generations play. It is necessary if they want to stay relevant.
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Networks Try ‘Twittering’ To Spread Their Message – WSJ.com

NBC, CBS, ABC Family and MTV are among several networks experimenting with the marketing possibilities of Twitter, a nascent social-networking service that sends messages in super-short bursts. Popular with young, tech-savvy consumers, Twitter lets registered users send brief updates to groups of fellow Twitter users simultaneously — via either text messages, instant messages, email or Twitter’s home page. The service is free to use.

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Filed under: Consumer, innovators, Mobile, Promotions, texting, Young Adults

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