Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Broadband and Household Income Go Hand-In-Hand

New research shows that there is a correlation between household income and broadband Internet service.

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Center for Media Research – Daily Brief
New consumer research, Broadband Access and Service in the Home 2007, from Leichtman Research Group, finds that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home Internet subscriptions, compared to 60% last year.

While
broadband subscriptions continued to increase across the country in the
past year, broadband penetration remains strongly correlated
with household income.

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Filed under: Consumer, Internet, Media, websites

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