Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Coca-Cola Is Voted Best Brand;

For the first time in seven years, Sony has been beat out for best brand in the Harris Interactive annual poll by Coca-Cola.

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Coca-Cola Is Voted Best Brand; Sony Slips Out of the Top Spot – WSJ.com
Coca-Cola Co. topped the list of Harris Interactive’s annual poll of “best brands” for the first time, as Sony Corp. slipped from the top spot, where it sat for seven straight years.

To compile the list, Harris surveyed 2,372 adults online, asking them to consider the brands of products and services they were familiar with and name the three they considered the best. Harris tallied the number of times brands were mentioned and used those figures to rank them. Respondents weren’t read or shown a list of brand names, Harris says.

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Filed under: Consumer, CPG, Internet

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