Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Just the Thing to Carry Your Conscience In

A London designer is behind a fashionable movement to keep the world safe from plastic bags.

~A

Just the Thing to Carry Your Conscience In – New York Times
IF you are reading this anytime after dawn on Wednesday, you are probably too late to make a fashion statement and simultaneously keep the world safe from plastic bags.

At 8 this morning, 15 Whole Foods stores in the New York area were to
start selling $15 cotton bags by Anya Hindmarch, a London designer
better known for bags that range to $1,500 and beyond. The bags, which
read “I’m not a plastic bag,” are intended to be used and reused for
groceries, in place of plastic. Whole Foods is selling 20,000, first
come first served, limit three to a customer while supplies last. If
offerings of the bag in other cities are any guide, the lines will be
long.

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Filed under: Consumer, eco-friendly, fashion

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