Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Absolut Intro’s City-Themed Vodkas

We all remember the old Absolute ads with great images representing a state of mind. I had quite a collection at one point a long time ago. Absolute is now releasing a new line of limited edition flavors that are named after certain American cities. The cool part is that all profits will benefit organizations within the cities.

MediaPost Publications – Absolut Intro’s City-Themed Vodkas – 07/19/2007

THE ABSOLUT SPIRITS COMPANY IS creating a line of infused vodkas named after–and meant to evoke–certain American cities. The first of a limited-edition series will be Absolut New Orleans, central to a corporate goodwill effort in which all profits from the Absolut version will go to organizations benefiting New Orleans and cities along the Gulf Coast, per the company.

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Filed under: advertising, Promotions, social responsibility, spirits

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