Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Adventure Tours Lighten Up

The term adventure travel is losing its adventure. Some companies that have specialized in this exciting tourism realm are toning it down to attract some new clients. Instead of thrilling whitewater rafting, heart-thumping mountain biking and invigorating cross-country skiing” companies are now promoting pottery classes and restorative yoga. While education remains part of all adventure tourism, the levels of physical ability will become less important.

Adventure Tours Lighten Up –

To attract new customers and retain its aging outdoor enthusiasts, the Berkeley, Calif., outfit this month is unveiling plans to offer 22 new itineraries that involve none of the biking, hiking, rafting or strenuous walking that have long defined its trips. Instead, guests will be shuttled in vans to museums, markets, temples and vineyards — and they won’t have to walk more than about a mile a day.

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Filed under: Consumer, experiential, families, travel, trends

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