Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

J.D. Power: Desire For Hybrids May Be Slowing

A new study “Alternative Powertrain Study” shows that less new vehicle shoppers are considering hybrids than a year ago. In particular, younger shoppers – those 16-25 are less interested in hybrids than older consumers. However, consumers in general are willing to pay more for higher mileage per gallon.
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MediaPost Publications – J.D. Power: Desire For Hybrids May Be Slowing – 07/19/2007

SALES OF HYBRID CARS ARE booming, but a new version of J.D. Power & Associates’ study on hybrid powertrain vehicles suggests that automakers with successful hybrid programs might want to resist resting on their laurels just yet.

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Filed under: Consumer, eco-friendly, environment

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