Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Products to Break the Chemical Habit and Get Eco-Friendly

Method Products is launching its biggest-ever advertising push to showcase the company’s biodegradable cleaning products.

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Products to Break the Chemical Habit and Get Eco-Friendly – New York Times
METHOD PRODUCTS has made a name for itself by selling household cleaners in sleek packages with an eco-friendly message and a hip corporate vibe. Picture a $5 container shaped like a perfume bottle filled with French lavender dish soap that contains no bleach or phosphates.

Until now, the seven-year-old company’s products have been marketed
largely through word of mouth, good shelf space and the appeal of the
packaging. Using the slogan “people against dirty,” Method Products
Inc. has placed its laundry detergents, spray cleaners, hand washes and
other items in stores like Target, Wegmans, Costco and Duane Reade,
where they typically cost 15 to 20 percent more than mainstream
national brands.

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Filed under: advertising, Consumer, CPG, eco-friendly, environment

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