Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Prefer Non-Branded Sites For Health Info

According to a new survey, consumers seeking out health information on the Web prefer non-branded sites for health information.

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MediaPost Publications – Consumers Prefer Non-Branded Sites For Health Info – 07/23/2007
CONSUMERS CONDUCTING ONLINE HEALTH-RELATED RESEARCH favor general health information Web sites and specific ailment-focused sites rather than pharma company sites, a survey shows.

The survey, conducted by Woburn, Mass.-based Prospectiv, shows that of the 800 nationwide consumers who responded to the online poll June 20-22, 54% favor general health Web sites and 37% prefer specific ailment-focused sites, while only 4% prefer pharmaceutical company sites.

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Filed under: advertising, Consumer, CPG, Internet, websites

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