Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Women Depend on the Internet

In a recent study of women 25+ Burst media found that more and more, women are dependent on the Internet in their everyday lives. Women often use the Internet for product research and are usually the first in line at home to hop on the web.

Women Depend on the Internet

Burst Media announced the results of an online survey of women 25 years and older. This survey interviewed 1,896 women over the age of 25 years and focused on women’s online behavior and how the Internet impacts their everyday lives.

Burst Media found that the Web has become an indispensable component in the daily life of women around the US, with two-thirds of the women indicating that their daily routine would be significantly disrupted without Internet access. The Burst Media survey showed that one out of every two women has made a purchase online in the last six months. Travel and adult clothing were the most commonly purchased products and this is consistent in all age and household size segments.

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Filed under: Internet, Women

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