Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Instant Messaging Invades the Office

Instant messaging was once a secret of office employees, but now employers are encouraging the use of it more and more. The real time conversations between office employees can reduce the time it takes to get things done when compared to email. According to a recent survey, roughly 1/3 of of US employees are IMing at work.
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Instant Messaging Invades the Office – WSJ.com

Instant messaging is invading and changing the workplace. Employees started to sneak instant messaging into the office in the late 1990s, but now more companies are endorsing it. Faster and more casual than email, instant messaging can foster broader collaboration among employees even as it further blurs the boundaries between work and life.

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Filed under: interactive, Internet, Young Adults

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